|
Post by account_disabled on Mar 12, 2024 3:36:32 GMT
Take advantage of customization options to tailor the content and message to individual specificities. Consistency Only a few notes remain from the last chapter of the American Lessons , but for me the concept of consistency is perhaps one of the most important. In English the term has the double meaning of coherence - the points that we hold firm even in different contexts and situations - and consistency - the way in which a material fits together, presents itself to the world, can be experienced with the senses. Consistency manifests itself in being recognisable , clearly identifiable, it is "the way we do things here" and is the direct manifestation of corporate culture - whether it is conscious, declared, thought out, or derives from habits, uns Bosnia and Herzegovina WhatsApp Number poken conventions, implicit assumptions deriving from power relations.both should not be understood as immutable rules carved in marble, but as organisms in adaptive evolution. We will decline them in the email templates, in the texts and microtexts, in the choice of images, in the composition. The transition from one point of contact to another - email, registration form, e-commerce, setup at live events, packaging - must be fluid and coherent , corresponding to the promises we made from the first meeting. Consistency is also a conscious decision to make a promise (what I will write to you about, how often, what benefits you will have) and fulfilling this promise , offering something more if possible. Look for email marketing lessons a little further down the line For more than twenty years I have been doing a job that, when I went to school, I couldn't even imagine existed.
|
|