Post by samsparrow74 on Feb 15, 2024 5:02:03 GMT
"We debate incessantly trying to find personal answers in the midst of a reality in which for the first time on Earth four generations coexist with dissimilar tastes, habits and values," added the president of UCEP, putting on the table the issues that concern us. to professionals, some of whom were addressed during the first day of the event. "By being present at the Summit they confirm that they are human beings of those who dare to change, to seek inspiration, to leave behind what they have learned to learn again, to create meeting points in the diversity of these times ." Bruce Turkel , Brand Builder, writer, included in the Speakers Hall of Fame, was one of the speakers who enlightened the attendees during the morning at the Cartagena de Indias Convention Center in Colombia. "A great brand should make people feel good about themselves," he said. Furthermore, the expert has emphasized not only the importance of the brands' message, but also of their location and the audience with which they connect .
A great brand must make people feel good about themselves,” comments @bruceturkel in #MásCartagena pic.twitter.com/KrWp9FzjPq — Cumbre +Cartagena (@mas_Cartagena) October 2, 2019 The imperative Taiwan Phone Number List need to listen to consumers becomes vital for the success and reputation of companies: "If brands do not read their customers through social networks, they will never know if they were satisfied with the service or product offered." «While you were busy running your business, the world changed forever. "What are you going to do about it?" Turkel asked, in a clear call to action for the brands present in the auditorium. Thomas Le Thierry , Global CEO of Vizeum, has offered his presentation “Navigating disruption”, a futuristic vision of marketing determined by urban planning and technology.
The manager has spoken about the great change that cities and their inhabitants have undergone, and its comparison with the transformation of the universe of agencies and advertisers and their way of connecting with them. Kika Samblás , founding partner and Managing Director at SCOPEN Spain, has led the master class “Agencies: Beginning or end?” and, after her, Dagmara Szulce , global CEO of IAA, gave her conference "Achieving high-value global brands." “A successful brand must connect in real time with its customers ,” said Szulce. In addition, he has pointed out the aspects and keys behind a brand with value: a purpose as a driving force, hyper-personalization and its ability to launch messages in the right context, learn continuously and be constant in its conversations with customers.
A great brand must make people feel good about themselves,” comments @bruceturkel in #MásCartagena pic.twitter.com/KrWp9FzjPq — Cumbre +Cartagena (@mas_Cartagena) October 2, 2019 The imperative Taiwan Phone Number List need to listen to consumers becomes vital for the success and reputation of companies: "If brands do not read their customers through social networks, they will never know if they were satisfied with the service or product offered." «While you were busy running your business, the world changed forever. "What are you going to do about it?" Turkel asked, in a clear call to action for the brands present in the auditorium. Thomas Le Thierry , Global CEO of Vizeum, has offered his presentation “Navigating disruption”, a futuristic vision of marketing determined by urban planning and technology.
The manager has spoken about the great change that cities and their inhabitants have undergone, and its comparison with the transformation of the universe of agencies and advertisers and their way of connecting with them. Kika Samblás , founding partner and Managing Director at SCOPEN Spain, has led the master class “Agencies: Beginning or end?” and, after her, Dagmara Szulce , global CEO of IAA, gave her conference "Achieving high-value global brands." “A successful brand must connect in real time with its customers ,” said Szulce. In addition, he has pointed out the aspects and keys behind a brand with value: a purpose as a driving force, hyper-personalization and its ability to launch messages in the right context, learn continuously and be constant in its conversations with customers.