Post by huangshi715 on Feb 15, 2024 5:00:37 GMT
Distribution and promo After you’ve created all the things and set up all the tracking, you’ve gotta devise a game plan for getting it all out there. Which channels will you use to promote your campaign? Email, co-marketing initiatives, social, press releases – maybe even a contest? Whichever channels you choose, remember that distribution and promotion should never be an afterthought. All this prep work should run parallel to content production so that much of the legwork is done before your launch date. Campaign promo should never be an afterthought. Prep work should run parallel to content production! CLICK TO TWEET Announcing the campaign on social media Your fans on social media have followed you because they’re interested in what you’re doing and what you have to say.
So tell ‘em what’s up! Every marketing campaign needs a corresponding social media campaign to spread the word. At the very least, you should: Create a variety of social assets that have design and message match with the landing page you created earlier. Tag the URLs you are using to distribute content on social so you can measure the results of your campaign (check out a simple tutorial on that at the end of this post). Schedule promotional messages in advance with tools like Hootsuite to coincide with the launch date and avoid last-minute UAE Email List scrambles. Keep your ear to the ground on social media to collect feedback and respond to comments/questions about your campaign. Announcing the campaign in a blog post If you’ve already got a group of engaged readers on your blog, why not use it as a platform to break the news about your campaign? You could write a post on a related subject to pique your readers’ interest, and then insert.
(Scroll down to the bottom of this post to see what I mean…Alternatively, you might decide to write a post that simply announces the launch! When we launched our copywriting ebook, we found that explicitly announcing the launch (rather than burying a CTA in a post with related subject matter) resulted in more sessions and downloads: Successful Marketing Campaigns: Blog post Explicitly announcing the launch of our latest ebook (instead of burying the lede in a post on the same subject) resulted in more views to the campaign landing page and a higher percentage of ebook downloads. Your campaign may have a finite end date, but your blog post is around forever – so make sure that you pay attention to SEO and do appropriate keyword research.
So tell ‘em what’s up! Every marketing campaign needs a corresponding social media campaign to spread the word. At the very least, you should: Create a variety of social assets that have design and message match with the landing page you created earlier. Tag the URLs you are using to distribute content on social so you can measure the results of your campaign (check out a simple tutorial on that at the end of this post). Schedule promotional messages in advance with tools like Hootsuite to coincide with the launch date and avoid last-minute UAE Email List scrambles. Keep your ear to the ground on social media to collect feedback and respond to comments/questions about your campaign. Announcing the campaign in a blog post If you’ve already got a group of engaged readers on your blog, why not use it as a platform to break the news about your campaign? You could write a post on a related subject to pique your readers’ interest, and then insert.
(Scroll down to the bottom of this post to see what I mean…Alternatively, you might decide to write a post that simply announces the launch! When we launched our copywriting ebook, we found that explicitly announcing the launch (rather than burying a CTA in a post with related subject matter) resulted in more sessions and downloads: Successful Marketing Campaigns: Blog post Explicitly announcing the launch of our latest ebook (instead of burying the lede in a post on the same subject) resulted in more views to the campaign landing page and a higher percentage of ebook downloads. Your campaign may have a finite end date, but your blog post is around forever – so make sure that you pay attention to SEO and do appropriate keyword research.