Post by huangshi715 on Feb 15, 2024 4:35:31 GMT
metrics: The posts with the most comments tell you what kind of conversations the audience is naturally interested in. The posts with the most “likes” or “favorites” tell you what announcements or stories the audience wants to hear more about. Try working these stories into an open-loop email newsletter offer – what proven popular conversations or offers can be teased out in the opt-in copy, then satisfactorily answered in the email newsletter? Bonus tip: Instead of simply retweeting others’ posts on Twitter, post the content from your own handle and give the creator attribution withis way, the post shows up in your Twitter analytics and can help you determine if the content of this post was more or less interesting to your audience.
4. What do the analytics say? This next tactic comes from a similar place as the social media research above: instead of telling your site visitors why they should want to opt in, why not use their behavior to “ask” what content they’re interested in? Google Analytics gives you metrics to optimize for visitors new Switzerland Email List and old. The organic keywords under the “Acquisition” tab of Google Analytics tells you what terms are leading new visitors to the site. This is a great way to develop opt-in copy that reflects the reason visitors arrive on the page to begin with. GOOGLEANALYTICS The screenshots here are from my former personal blog.
Apparently I would have done well to create a newsletter on combating apathy or baking banana bread! There may be some popular keywords that have nothing to do with your vision for the brand. I’m not suggesting writing email opt-in copy on topics you never plan to deliver content on, but most keywords will have parallels to your target audience and content related to your brand. These are the terms to pay attention to and possibly build on in email opt-in copy and elsewhere on the site. Where are the repeat visitors going? Another Google Analytics stat to help inform email opt-in copy can be found by looking at return visitors’ pageviews. This stat be found under the “Behavior” tab in the left-hand sidebar. Click on “Site Content” > “All Pages” and then add a secondary dimension for “User Type” and filter by “Returning Visitor.
4. What do the analytics say? This next tactic comes from a similar place as the social media research above: instead of telling your site visitors why they should want to opt in, why not use their behavior to “ask” what content they’re interested in? Google Analytics gives you metrics to optimize for visitors new Switzerland Email List and old. The organic keywords under the “Acquisition” tab of Google Analytics tells you what terms are leading new visitors to the site. This is a great way to develop opt-in copy that reflects the reason visitors arrive on the page to begin with. GOOGLEANALYTICS The screenshots here are from my former personal blog.
Apparently I would have done well to create a newsletter on combating apathy or baking banana bread! There may be some popular keywords that have nothing to do with your vision for the brand. I’m not suggesting writing email opt-in copy on topics you never plan to deliver content on, but most keywords will have parallels to your target audience and content related to your brand. These are the terms to pay attention to and possibly build on in email opt-in copy and elsewhere on the site. Where are the repeat visitors going? Another Google Analytics stat to help inform email opt-in copy can be found by looking at return visitors’ pageviews. This stat be found under the “Behavior” tab in the left-hand sidebar. Click on “Site Content” > “All Pages” and then add a secondary dimension for “User Type” and filter by “Returning Visitor.