Post by samsparrow74 on Feb 15, 2024 4:02:27 GMT
The day that put the finishing touch to some intense days of learning at the Latin American summit +Cartagena included among its ranks leaders from the marketing and advertising sector, experts in technology and innovation and professionals with a lot of knowledge and experiences to offer to the attendees, who came to Cartagena de Indias eager to discover the new trends that prevail in the sector. During the morning of conferences on October 4, Iván Duque Márquez, president of the Republic of Colombia , took the stage of the Getsemaní Auditorium and began his conference by dedicating a few words of gratitude and congratulations to the member agencies of the Union of Advertising Companies ( UCEP) for its campaign against deforestation. If you do not display the embedded video correctly, click here . Duque Márquez, a politician very close to the marketing and advertising sector, continued his presentation with a review of the great technological advance that has taken place in recent years. "13 years ago the world began to experience quite disruptive changes.
The president recalled that, at that time, Facebook was barely a year old, Twitter was beginning to emerge, the Watson artificial intelligence platform was becoming known, Steve Jobs was beginning to revolutionize Bosnia and Herzegovina Phone Number List the mobile phone market with the iPhone, Android appeared as a new operating system, Jeff Bezos shared the first version of the Kindle and we began to see platforms for mass mobilization. There is something that machines "cannot take away from us": creativity «We are now in a world that has changed forever thanks to connectivity and broadband, our way of accessing the creative industries. Today we can program the music we listen to, the cinema we want to see and, with information derived from human behavior databases, find the best combination element to produce a series on an OTT platform," said Duque Márquez. As part of this revolution, the Colombian president mentioned artificial intelligence, the internet of things, robotics or 3D printing . However, he assured that, although certain professions are condemned to disappear due to powerful technological advances, there is something that machines "cannot take away from us": creativity . Iván Duque Márquez valued the talent of citizens as the element "that makes us different in this technological world.
More than 40% of the companies created in Colombia are linked to the creative sector "We want Colombia's seal to be linked to creative industries , ancestral heritage, festivals, carnivals, gastronomy, museums, performing arts," he declared. The president listed the 7 ideas that accompany this main objective of the country: -The information , linked to the launch of the first culture and Orange Economy satellite account "that tells us the economic weight of the sector, how many people it employs, how much is exported or how many companies are born." So far in 2019, he noted, " more than 40% of the companies created in Colombia are linked to the creative sector." -The institutions , linked to the creation of the National Orange Economy Council, chaired by the Ministry of Culture, in addition to the Vice Ministry of Orange Economy. "When we talk about institutions, we are talking about strengthening at the local level the agencies, secretariats and foundations that will help this sector continue to prosper in Colombia." +Cartagena -The infrastructure , with the “Sacúdete” program, which aims to offer training to young people in creative areas and new technologies , the approval of the Information and Communications Technologies Law that has put the country on the path of 5G and the Orange development plan so that cities have urban spaces for creativity.
The president recalled that, at that time, Facebook was barely a year old, Twitter was beginning to emerge, the Watson artificial intelligence platform was becoming known, Steve Jobs was beginning to revolutionize Bosnia and Herzegovina Phone Number List the mobile phone market with the iPhone, Android appeared as a new operating system, Jeff Bezos shared the first version of the Kindle and we began to see platforms for mass mobilization. There is something that machines "cannot take away from us": creativity «We are now in a world that has changed forever thanks to connectivity and broadband, our way of accessing the creative industries. Today we can program the music we listen to, the cinema we want to see and, with information derived from human behavior databases, find the best combination element to produce a series on an OTT platform," said Duque Márquez. As part of this revolution, the Colombian president mentioned artificial intelligence, the internet of things, robotics or 3D printing . However, he assured that, although certain professions are condemned to disappear due to powerful technological advances, there is something that machines "cannot take away from us": creativity . Iván Duque Márquez valued the talent of citizens as the element "that makes us different in this technological world.
More than 40% of the companies created in Colombia are linked to the creative sector "We want Colombia's seal to be linked to creative industries , ancestral heritage, festivals, carnivals, gastronomy, museums, performing arts," he declared. The president listed the 7 ideas that accompany this main objective of the country: -The information , linked to the launch of the first culture and Orange Economy satellite account "that tells us the economic weight of the sector, how many people it employs, how much is exported or how many companies are born." So far in 2019, he noted, " more than 40% of the companies created in Colombia are linked to the creative sector." -The institutions , linked to the creation of the National Orange Economy Council, chaired by the Ministry of Culture, in addition to the Vice Ministry of Orange Economy. "When we talk about institutions, we are talking about strengthening at the local level the agencies, secretariats and foundations that will help this sector continue to prosper in Colombia." +Cartagena -The infrastructure , with the “Sacúdete” program, which aims to offer training to young people in creative areas and new technologies , the approval of the Information and Communications Technologies Law that has put the country on the path of 5G and the Orange development plan so that cities have urban spaces for creativity.