Post by samsparrow74 on Feb 15, 2024 3:15:23 GMT
The new campaign from the Japanese high-end vehicle manufacturer Lexus has a markedly inquisitive tone. In it the company confronts the viewer with questions (sometimes extraordinarily tricky) such as "Can you see with your ears?" or "What does joy sound like?" . Made up of very short spots of less than 30 seconds and longer ones lasting more than a minute, the campaign redirects the viewer to the Lexus.com website to find the answers to the questions posed (and simultaneously learn more about the features of Japanese brand vehicles). If you do not see the embedded video correctly, click here The campaign, named "Our Greatest Curiosity" , seeks to position the Toyota subsidiary as a brand that responds exceptionally well to the needs of its customers (stopping, if necessary, at the smallest details). “We celebrate the curiosity we have for our customers ,” explains Lisa Materazzo, Lexus Vice President of Marketing.
This approach "allows us to demonstrate many of the technologies and advancements with a focus on automobiles that have been inspired by curiosity." In one of the spots that are part of the campaign, a girl places her Pakistan Phone Number List face on the glass that separates her from a lion with extraordinarily ferocious gestures. The objective? Realize the surgeon's precision with which the engines that Lexus cars house in their bowels are designed. If you do not see the embedded video correctly, click here Another advertisement, the one that asks the viewer if it is possible to see with the ears, immerses the viewer in the sound technology of Lexus cars (so exceptional that the driver feels like he is in a concert hall). If you do not see the embedded video correctly, click here Behind the new Lexus campaign is the agency Team One , from the Saatchi & Saatchi group. In addition to using their limitless creativity and their talent to surprise advertisers and audiences alike, agencies need a powerful source of information that comes neither from studies nor from the almighty Google.
We are talking about client feedback , their explanations and comments that agencies must actively listen to and take good note of if they want to achieve the expected success of each project. And this crucial customer feedback is what TBWA\Helsinki's campaign for the Agency of the Year survey , which measures customer satisfaction among marketing, advertising and communications agencies in Finland, focuses on. In the piece of just under 2 minutes, the agency team works blindly , literally, to create a creative. That is, without any type of guidance from the advertiser who has requested that campaign. « Client feedback is crucial to Your agency «, reads the advertisement from TBWA\Helsinki, a company that won the title of Agency of the Year in Finland last year and has therefore designed the 2020 campaign. If you do not display the embedded video correctly, click here . «The results are strange, something that is not really a surprise. This was an extreme way to dramatize how difficult it would be to design advertising if you didn't know what you were doing . The importance of feedback and transparency between clients and agencies cannot be emphasized enough,” says Timo Klemola, one of the designers who created a blindfolded ad.
This approach "allows us to demonstrate many of the technologies and advancements with a focus on automobiles that have been inspired by curiosity." In one of the spots that are part of the campaign, a girl places her Pakistan Phone Number List face on the glass that separates her from a lion with extraordinarily ferocious gestures. The objective? Realize the surgeon's precision with which the engines that Lexus cars house in their bowels are designed. If you do not see the embedded video correctly, click here Another advertisement, the one that asks the viewer if it is possible to see with the ears, immerses the viewer in the sound technology of Lexus cars (so exceptional that the driver feels like he is in a concert hall). If you do not see the embedded video correctly, click here Behind the new Lexus campaign is the agency Team One , from the Saatchi & Saatchi group. In addition to using their limitless creativity and their talent to surprise advertisers and audiences alike, agencies need a powerful source of information that comes neither from studies nor from the almighty Google.
We are talking about client feedback , their explanations and comments that agencies must actively listen to and take good note of if they want to achieve the expected success of each project. And this crucial customer feedback is what TBWA\Helsinki's campaign for the Agency of the Year survey , which measures customer satisfaction among marketing, advertising and communications agencies in Finland, focuses on. In the piece of just under 2 minutes, the agency team works blindly , literally, to create a creative. That is, without any type of guidance from the advertiser who has requested that campaign. « Client feedback is crucial to Your agency «, reads the advertisement from TBWA\Helsinki, a company that won the title of Agency of the Year in Finland last year and has therefore designed the 2020 campaign. If you do not display the embedded video correctly, click here . «The results are strange, something that is not really a surprise. This was an extreme way to dramatize how difficult it would be to design advertising if you didn't know what you were doing . The importance of feedback and transparency between clients and agencies cannot be emphasized enough,” says Timo Klemola, one of the designers who created a blindfolded ad.