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Post by anamika371 on Jan 13, 2024 9:31:33 GMT
Campaign Experiment: with conversion action XYZ Results: Campaign: Conversion action: CPA CNVR Original ALL $ . Original Conversion action XYZ Segmented campaign by conversion action $ . Experiment Conversion action XYZ $ . Takeaway: As you can see, with this campaign, the new setting is not beating the original campaign. However, we have yet to reach significance and we’ve seen the experiment improve overtime as we set it up. Therefore, we plan to continue watching our experiment until we reach a confident Email Marketing List significance. What can you expect with campaign-level conversions? As you’ve read and seen in our performance, you can expect this setting to have the potential to improve your results. But, before jumping right into this new setting, you do need to consider the impact that the change will have on your account performance. The most noteworthy changes we’ve seen with the setting are: Slow down in delivery. Because smart bidding requires significant data to deliver to your goals, the algorithm will enter a “learning period” for such a significant change. This means that the algorithm will need roughly days to restart it’s data gathering and understand how this new signal impacts performance & it’s knowledge of success. Change in CPA: as expected, with this new setting, you will only be recording conversions for your selected action.
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