Post by flora60468 on Feb 24, 2024 3:59:57 GMT
In November 2004 I had my first real encounter with marketing. It was a horrible experience. At the time I came from the user experience (UX) crowd, indulging in usability, interaction design, information architecture and other such altruistic endeavours rooted in a desire to make the web work better for “the customer”. The marketing folks had an entirely different agenda with no real concern for anything but the bottom line. (Not wrong, just different from what I was used to). Pin It Landing pages should be designed with a ruthless attention to a single business goal. When approached correctly, they can still involve a healthy dose of user centered design – alongside a conversion centered methodology. Pin It We were discussing ideas for a new campaign and how to integrate it into the corporate website.
They wanted to use a separate standalone “landing page“. I’d never Middle East Mobile Number List heard the term before and started to gag when I heard the list of requirements. What I hated about the “landing page” The landing page was going to break rules I usually worked hard to uphold. From a user centered design (UCD) perspective, I was worried about three main things: No navigation: It struck me as being a tunnel-vision design tactic to try and trap the user on the page, not allowing them to determine their own experience. No link on the logo: This is a similar point and breaks a fundamental rule of facilitating simple transport to the homepage.
Why make them type in the URL, or delete half of what’s in the address bar? Inaccessible: The design was almost completely image based, chopped into several large graphics and dumped on the page – rather than being a well constructed HTML page with accessible content (to readers and syndication) and good SEO value. My thinking: This will just lead to annoyed visitors and lots of attention being paid to the back button. Gather Round as I Admit to Being Wrong I don’t say “I’m wrong” all that often. Not because I’m a rancidly stubborn egomaniac. Rather because I just happen to be naturally good at stuff (#notmyfault). But in this instance I was completely wrong. Not with regard to my concerns, but with their relative importance. You need to use a different mindset when approaching design for conversion.
They wanted to use a separate standalone “landing page“. I’d never Middle East Mobile Number List heard the term before and started to gag when I heard the list of requirements. What I hated about the “landing page” The landing page was going to break rules I usually worked hard to uphold. From a user centered design (UCD) perspective, I was worried about three main things: No navigation: It struck me as being a tunnel-vision design tactic to try and trap the user on the page, not allowing them to determine their own experience. No link on the logo: This is a similar point and breaks a fundamental rule of facilitating simple transport to the homepage.
Why make them type in the URL, or delete half of what’s in the address bar? Inaccessible: The design was almost completely image based, chopped into several large graphics and dumped on the page – rather than being a well constructed HTML page with accessible content (to readers and syndication) and good SEO value. My thinking: This will just lead to annoyed visitors and lots of attention being paid to the back button. Gather Round as I Admit to Being Wrong I don’t say “I’m wrong” all that often. Not because I’m a rancidly stubborn egomaniac. Rather because I just happen to be naturally good at stuff (#notmyfault). But in this instance I was completely wrong. Not with regard to my concerns, but with their relative importance. You need to use a different mindset when approaching design for conversion.