Post by parverj9x10 on Feb 20, 2024 10:51:40 GMT
Say you work with an agency to manage your ads. Now that your agency isn't micromanaging keyword bids all day long, what should they do now? We believe your agency's role should be strategic. Good at bid management but they have no intention of trying to understand your business or your business goals. A good agency should understand what you are trying to do and configure your account in the most appropriate way. Google is good at any computing but not any language. They have tried to automate ad creation but have mostly failed so far. You know your product and audience better than ever. Your agency should help you create compelling ads using the right ad formats.
Your agency should help ensure there is synergy between the ad and landing page to give your campaign the best chance of conversion. Are they trying to take over your ad account? Tips They might, especially if you're not paying much attention. As we covered in part 2, now is an algorithm-driven ad delivery platform powered by artificial intelligence. The rise of the machines is not Country Email List here it is here looking to take over all technical ad serving decisions in your ad account. Your role as an advertiser from the perspective of AI is to set appropriate campaign goals and provide ad creatives for AI to use. Google then wants to take over control of everything else. All media networks choose all combinations of ad creatives, that is, combinations of images, videos, headlines, and descriptions. All bidding decisions are smart activities.
If you're using Smart Events Smart Shopping Smart Display Discovery then you've already experienced this. All of these campaign types offer few options for manual optimization. We used to joke that smart activities are actually not smart things. This isn't always the case these days, especially if your campaign is generating at least 1 conversion per week. Each conversion acts as a data point to guide the algorithm to make more informed decisions. Unfortunately many advertisers do not have quick lead The amount of conversions required to import the Smart Bidding algorithm. Google will happily blow your budget while they figure out how to best spend your money remember to do what's right for you. You have to do what works for you. There is a conflict of interest between you and when conversions are low.
Your agency should help ensure there is synergy between the ad and landing page to give your campaign the best chance of conversion. Are they trying to take over your ad account? Tips They might, especially if you're not paying much attention. As we covered in part 2, now is an algorithm-driven ad delivery platform powered by artificial intelligence. The rise of the machines is not Country Email List here it is here looking to take over all technical ad serving decisions in your ad account. Your role as an advertiser from the perspective of AI is to set appropriate campaign goals and provide ad creatives for AI to use. Google then wants to take over control of everything else. All media networks choose all combinations of ad creatives, that is, combinations of images, videos, headlines, and descriptions. All bidding decisions are smart activities.
If you're using Smart Events Smart Shopping Smart Display Discovery then you've already experienced this. All of these campaign types offer few options for manual optimization. We used to joke that smart activities are actually not smart things. This isn't always the case these days, especially if your campaign is generating at least 1 conversion per week. Each conversion acts as a data point to guide the algorithm to make more informed decisions. Unfortunately many advertisers do not have quick lead The amount of conversions required to import the Smart Bidding algorithm. Google will happily blow your budget while they figure out how to best spend your money remember to do what's right for you. You have to do what works for you. There is a conflict of interest between you and when conversions are low.