Post by huangshi715 on Feb 15, 2024 11:16:46 GMT
Here’s an example of an email I received from Marketing Land that leads to a dedicated landing page: marketing-land-example As it should be, the intended goal of this email is clear. The minimal design draws attention to the image of the whitepaper and the green CTA. Additionally, the copy explains explicitly what you get and the benefits you’ll receive. When you click “Download Now,” you’re taken to the following dedicated landing page: marketing-land-landing-page Okay, Marketing Land could use stronger CTA copy, but their dedicated landing page confirms that you made a “good click.
Here’s what this page does right: The image from the email is repeated Croatia Email List on the page, confirming that you’ve made a “good click.” The headline is also repeated to remind you what you came for. Marketing Land includes IBM’s logo to inject some social proof. The landing page only has one possible action you can take: Fill out your information and click “Submit.” Creating an effective landing page is all about thinking like a prospect. If you visualize things from their perspective, then you’ll create .
Marketing emails should create When you’re selecting an image for your landing page, ask yourself: Does it communicate the specifics of my offer? Bonus tip: Michael explained that a good test for determining if you have the right images on your landing page is to remove the copy and ask yourself, “Can I still understand what my landing page is about without the text?” If you can’t, you may need to revisit your images and select one that thoroughly conveys your value proposition.
Here’s what this page does right: The image from the email is repeated Croatia Email List on the page, confirming that you’ve made a “good click.” The headline is also repeated to remind you what you came for. Marketing Land includes IBM’s logo to inject some social proof. The landing page only has one possible action you can take: Fill out your information and click “Submit.” Creating an effective landing page is all about thinking like a prospect. If you visualize things from their perspective, then you’ll create .
Marketing emails should create When you’re selecting an image for your landing page, ask yourself: Does it communicate the specifics of my offer? Bonus tip: Michael explained that a good test for determining if you have the right images on your landing page is to remove the copy and ask yourself, “Can I still understand what my landing page is about without the text?” If you can’t, you may need to revisit your images and select one that thoroughly conveys your value proposition.