Post by huangshi715 on Feb 15, 2024 10:19:30 GMT
What do Game of Thrones and the vast majority of landing pages have in common? Without seeing a “Previously on Game of Thrones” recap (complete with beheadings, baby-stealing white-bearded giant folk, fashionable incest, and the word Stark), you’d have absolutely no clue what’s going on. Similarly, if someone lands on a page and the scannable headlines, imagery and subheads don’t communicate effectively – in a succinct and clear manner – you’ll be left wondering why you clicked on the link that brought you there, and again, you’ll have absolutely no clue what’s going on. That’s a problem.
We should NOT be designing experiences that confuse potential customers. And Senegal Email List yet, virtually everyone does. What’s the solution? Clarity. To be clear… Pause for effect. #ChucklesToSelf There’s an invisible un-clarity counter that sits in everyone’s brain, ticking quietly upward whenever we see a word or phrase that makes us reflect on its meaning. Every time you disrespect your visitors with a page highlight (something that stands out visually to the scanning eye), that’s confusing or unclear, you increase the count. And every increase in that count reduces the likelihood that the visitor will convert.
Today, I’m basing my commentary of these landing pages around the Conversion Centered Design principle of Clarity, or lack thereof. Let the judgement begin! Sidenote: The 29 landing page examples shown below were submitted to Unbounce for the Page Fights series, but didn’t make it on the show. Sidenote 2: Click the images for the full page (some were so long I cropped the thumbnails). Sidenote 3: You should know this by now. If one of these pages is yours, all of my commentary is delivered with love, no matter how harsh.
We should NOT be designing experiences that confuse potential customers. And Senegal Email List yet, virtually everyone does. What’s the solution? Clarity. To be clear… Pause for effect. #ChucklesToSelf There’s an invisible un-clarity counter that sits in everyone’s brain, ticking quietly upward whenever we see a word or phrase that makes us reflect on its meaning. Every time you disrespect your visitors with a page highlight (something that stands out visually to the scanning eye), that’s confusing or unclear, you increase the count. And every increase in that count reduces the likelihood that the visitor will convert.
Today, I’m basing my commentary of these landing pages around the Conversion Centered Design principle of Clarity, or lack thereof. Let the judgement begin! Sidenote: The 29 landing page examples shown below were submitted to Unbounce for the Page Fights series, but didn’t make it on the show. Sidenote 2: Click the images for the full page (some were so long I cropped the thumbnails). Sidenote 3: You should know this by now. If one of these pages is yours, all of my commentary is delivered with love, no matter how harsh.