Post by huma13453 on Feb 15, 2024 10:08:51 GMT
Social Media Objectives? What goals do I have on social networks? If in a previous post we saw how to make a Social Media Plan , today we are going with one of its essential parts: how to determine the Social Media objectives in social networks . It is important to define clear objectives on social networks to measure the success of our Social Media strategy . First of all, you have to know what objectives to measure in Social Media to know if your work on social networks is working or not. Thus, we must define SMART objectives , primary and secondary, quantitative and qualitative in our social media actions. Let's see: SMART goals What are SMART goals? Can you give an example? The so-called SMART objectives mean that they meet a series of premises Specific *Measurable *Achievable *Relevant *Timely Therefore, the objectives must be able to be contrasted in a defined period of time, by which time we arrive, know if we have reached the objective , or on the contrary, we have moved away and we have to modify our Social Media strategy.
The objectives of a Social Media Plan are: 1- Quantitative objectives : they are measurable and real quantities. There is a figure that confirms reaching that specific objective, or not. For example, reach 3000 followers on Twitter in the next 6 months. 2- Qualitative objectives : objectives that are more difficult to follow, but of interest to a brand in its presence on social networks. For India Email List example, the brand image or the feelings of followers towards it on Social Media. 3- Primary objectives : determine the most priority objectives at the time of validity of the current Social Media Plan. 4- Secondary objectives : that reinforce and complement the previous one, and help it in its fulfillment. we can set various types of objectives. 1- Objective: increase brand awareness Thus, we may want our brand on social networks to meet the objective of being more recognized on social networks. Metrics to increase brand awareness: -Scope of our publications.
-Views of profiles, photos and videos. -Brand mentions. -Number of shares. 2- Objective: generate traffic to the website Perhaps, our main quantitative social media objective is to measure how much traffic we have from social networks to our website or websites, to our landing page, etc. Metrics to generate traffic to the website: -Page views. -Unique visits. -Duration of visits. -Visits from social networks. 3- Objective: increase commitment to the brand Thus, your brand may have been on social networks for a long time, but it does not have a commitment to its community. That is, when you share something, no one pays attention to you and there are no interactions, or they are lower than expected. Metrics to increase brand engagement: -I like it. -I love it. -Comments. -Favorites. -Saved. 4- Objective: increase the engagement rate (commitment) For this objective, it is important to know how many people are interacting with your content on social networks.
The objectives of a Social Media Plan are: 1- Quantitative objectives : they are measurable and real quantities. There is a figure that confirms reaching that specific objective, or not. For example, reach 3000 followers on Twitter in the next 6 months. 2- Qualitative objectives : objectives that are more difficult to follow, but of interest to a brand in its presence on social networks. For India Email List example, the brand image or the feelings of followers towards it on Social Media. 3- Primary objectives : determine the most priority objectives at the time of validity of the current Social Media Plan. 4- Secondary objectives : that reinforce and complement the previous one, and help it in its fulfillment. we can set various types of objectives. 1- Objective: increase brand awareness Thus, we may want our brand on social networks to meet the objective of being more recognized on social networks. Metrics to increase brand awareness: -Scope of our publications.
-Views of profiles, photos and videos. -Brand mentions. -Number of shares. 2- Objective: generate traffic to the website Perhaps, our main quantitative social media objective is to measure how much traffic we have from social networks to our website or websites, to our landing page, etc. Metrics to generate traffic to the website: -Page views. -Unique visits. -Duration of visits. -Visits from social networks. 3- Objective: increase commitment to the brand Thus, your brand may have been on social networks for a long time, but it does not have a commitment to its community. That is, when you share something, no one pays attention to you and there are no interactions, or they are lower than expected. Metrics to increase brand engagement: -I like it. -I love it. -Comments. -Favorites. -Saved. 4- Objective: increase the engagement rate (commitment) For this objective, it is important to know how many people are interacting with your content on social networks.