Post by huangshi715 on Feb 15, 2024 8:30:32 GMT
Put time and effort into the copy! — Christopher Griffith (thechrisgriff) July 11, 2014 How long should a subhead be? Throughout the episode, the judges shared some landing page copywriting tips to remedy the competitors’ copywriting woes. Oli explained that landing pages should always lead with a benefit-driven headline, but what about the subhead? “The purpose of the subhead is to allow you to shorten your header. It allows you to make your header super succinct and clear, with your subheadline backing it up.” – Oli “The shorter you can make something and still have it be clear and emotionally resonating, the better. I wouldn’t put a word limit on it.
Rand “Optimize for clarity. Say what it is, what they get and how is it Papua New Guinea Email List better than other offers. If it’s clear, people will buy it. Clarity trumps any psychological word tricks.” – Peep 5. The offer isn’t clear If the offer on your landing page isn’t crystal-clear, it won’t resonate with prospects who need it. Yet the judges found that a surprising number of contestants didn’t clearly communicate their unique value proposition on their landing page. For BITAM’s landing page, Rand found the design lovely and thought the software looked beautiful, but he couldn’t figure out what the product.
UVP-BITAM Similarly, the offer on GottaLiveOne’s page confused the judges. Rand didn’t realize the offer had anything to do with SEO until they had scrolled halfway down the page. UVP-GottaLiveOne Even the guy in the stock photo is disappointed with the lack of clarity on this page. Good design without clarity of value = bad landing page etiquette #PageFights — Wilton (WeenJeem) July 11, 2014 Other landing page contenders clearly explained their offers, but did a poor job of communicating what distinguished the offer from that of the competition.
Rand “Optimize for clarity. Say what it is, what they get and how is it Papua New Guinea Email List better than other offers. If it’s clear, people will buy it. Clarity trumps any psychological word tricks.” – Peep 5. The offer isn’t clear If the offer on your landing page isn’t crystal-clear, it won’t resonate with prospects who need it. Yet the judges found that a surprising number of contestants didn’t clearly communicate their unique value proposition on their landing page. For BITAM’s landing page, Rand found the design lovely and thought the software looked beautiful, but he couldn’t figure out what the product.
UVP-BITAM Similarly, the offer on GottaLiveOne’s page confused the judges. Rand didn’t realize the offer had anything to do with SEO until they had scrolled halfway down the page. UVP-GottaLiveOne Even the guy in the stock photo is disappointed with the lack of clarity on this page. Good design without clarity of value = bad landing page etiquette #PageFights — Wilton (WeenJeem) July 11, 2014 Other landing page contenders clearly explained their offers, but did a poor job of communicating what distinguished the offer from that of the competition.