Post by alicebapary717 on Feb 15, 2024 8:01:38 GMT
Business does not stand still: it develops, scales, new products and services appear, and sometimes sub-brands. In this regard, difficulties may arise with effective management of the brand portfolio, correct positioning for customers, making sound business decisions, etc. Brands with a clear architecture achieve u3.5 timesmore visible compared to others, because they are easier to recognize and identify. Without a brand architecture, companies expanding product lines and conducting mergers and acquisitions can find confusion both within the team and when communicating with customers. So what is brand architecture, why is it important, and what does it look like? How to build an effective brand architecture and what to pay attention to? We tell in this article.
From "A" to "Z": what is brand architecture, what does it look like and how to build it Read also : Insight and insight: what is it and how do these concepts differ? What is brand architecture and why is it important? Brand architecture is a company's organizational structure for a parent brand and its associated sub-brands, products and services. It is an integral part of the overall brand management Greece Email List strategy, which helps to develop competitive products and services, manage risks and eliminate them in time. From the consumer's point of view, brand architecture helps him identify or differentiate brands from one another. Having an established brand architecture is useful when expanding, developing sub-brands and new products. In particular, it is a kind of road map for identity and serves as a reminder to consumers about the value proposition of the entire family of brands.
In addition to the fact that consistency in branding increases sales by33%, you also get the following additional benefits: Thanks to a well-defined brand architecture, each sub-brand in the company's portfolio has its own unique identity. This helps create clarity for consumers in the market and makes it easier for them to understand what each sub-brand is. One of the benefits of brand architecture is that it helps increase revenue through cross-selling. For example, you can sell several products of your own sub-brands in one campaign. Since the sub-brand has its own identity, it increases the overall equity of the parent company. When the brand architecture is understood internally, it helps improve the corporate culture. Thus, understanding the company's global mission and values increases team motivation.
From "A" to "Z": what is brand architecture, what does it look like and how to build it Read also : Insight and insight: what is it and how do these concepts differ? What is brand architecture and why is it important? Brand architecture is a company's organizational structure for a parent brand and its associated sub-brands, products and services. It is an integral part of the overall brand management Greece Email List strategy, which helps to develop competitive products and services, manage risks and eliminate them in time. From the consumer's point of view, brand architecture helps him identify or differentiate brands from one another. Having an established brand architecture is useful when expanding, developing sub-brands and new products. In particular, it is a kind of road map for identity and serves as a reminder to consumers about the value proposition of the entire family of brands.
In addition to the fact that consistency in branding increases sales by33%, you also get the following additional benefits: Thanks to a well-defined brand architecture, each sub-brand in the company's portfolio has its own unique identity. This helps create clarity for consumers in the market and makes it easier for them to understand what each sub-brand is. One of the benefits of brand architecture is that it helps increase revenue through cross-selling. For example, you can sell several products of your own sub-brands in one campaign. Since the sub-brand has its own identity, it increases the overall equity of the parent company. When the brand architecture is understood internally, it helps improve the corporate culture. Thus, understanding the company's global mission and values increases team motivation.