Post by huangshi715 on Feb 15, 2024 6:05:29 GMT
Need prospects to take action? Make ’em feel like they need to act fast. #feelthewavecoming CLICK TO TWEET The verdict? Surprisingly, it seems as though some of these trolls have a bit of marketing knowledge after all. Who’da thunk? us know some of your favorite “alternative” definitions of common conversion terms in the comments.* *Warning: Urban Dictionary is pretty NSFW. My computer is probably going to be confiscated once IT sees my search hisLanding page optimization isn’t just about tactics. Sure, there are many tactical ways to improve your conversion rate: test your CTA button copy, test a shorter page, change this picture, make that button bigger… But if you don’t understand the more strategic side of things – the psychological wizardry that goes into a winning landing page – then your optimization efforts are just a shot in the dark.
Here are three psychological principles that will help you make your offer more persuasive – and turn your landing page into a conversion gold mine. 1. The psychology of pleasure: What will Vietnam Email List make prospects feel happy? Epicurus was one of the first pleasure psychologists. From his teaching, experimentation and deep thinking, Epicurus created a theory of happiness — a theory of human nature as a whole. And the bottom line is this: People make choices based on what will make them happy. The pursuit of happiness is every individual’s greatest desire, according to the philosopher.
No one is going to intentionally choose pain unless they think it will somehow make them happy. How do you apply the psychology of pleasure to landing pages? When it comes to creating a high-converting landing page, there are many things you can do to align yourself with your prospects’ unbridled search for happiness: People think of themselves first. Focus on them. Use the word “you” a lot. Refer to their wellbeing, the choice they’re making and how it’ll make them feel. People feel happy when they have a clear sense of understanding about the product or service. Show pictures of the product in context, or at the very least, clearly describe it.
Here are three psychological principles that will help you make your offer more persuasive – and turn your landing page into a conversion gold mine. 1. The psychology of pleasure: What will Vietnam Email List make prospects feel happy? Epicurus was one of the first pleasure psychologists. From his teaching, experimentation and deep thinking, Epicurus created a theory of happiness — a theory of human nature as a whole. And the bottom line is this: People make choices based on what will make them happy. The pursuit of happiness is every individual’s greatest desire, according to the philosopher.
No one is going to intentionally choose pain unless they think it will somehow make them happy. How do you apply the psychology of pleasure to landing pages? When it comes to creating a high-converting landing page, there are many things you can do to align yourself with your prospects’ unbridled search for happiness: People think of themselves first. Focus on them. Use the word “you” a lot. Refer to their wellbeing, the choice they’re making and how it’ll make them feel. People feel happy when they have a clear sense of understanding about the product or service. Show pictures of the product in context, or at the very least, clearly describe it.