Post by samsparrow74 on Feb 15, 2024 5:26:53 GMT
Toluna, the world's leading provider of on-demand insights, today announced the growth of its offering of automated research solutions designed to support agile new product development. The set includes PowerPack, PowerShelf and PowerConcept . The automation of these methodologies, which have proven effective in the sector, encourages users to conduct their own studies on branding, packaging, shelf organization and design of their products, as well as product and advertising testing, to quickly understand the impact on purchasing behavior and perception of the brand compared to its competitors. The technology allows users to add up to eight packaging or advertising concepts, in addition to their linear display, and configure the display times.
The questionnaires reach the target audience, with more than 750 demographic and global profiles included in the platform . Once generated, the results are organized and presented in a C-level style Malaysia Phone Number List report that includes the number of surveys completed, brand appeal, purchase drivers, demographic statistics and a summary of the most important findings. It can be downloaded in PowerPoint, allowing users to compare key metrics and make a quick and informed decision. One of the most exciting features available within PowerPack and PowerConcept is the heatmaps feature, which pinpoints what consumers like and don't like for true analytics optimization.
Respondents answer a series of questions based on various images of the product's packaging and users understand which aspects of a product are most attractive to the public. «About 95% of our everyday purchasing decisions are subconscious, spontaneous and made in the blink of an eye. The presentation of the product is the first point of contact that the brand has with the consumer and if it does not manage to stand out within this competitive environment, we have a problem," said Natacha Lerma. “Brands have never had such a powerful way to connect directly with consumers, and yet not many are taking advantage. There is great value in being agile and tailoring packaging, messaging and products to the consumer based on their real-time feedback. “With PowerSuite, we are helping customers quickly and seamlessly gain consumer insights to make crucial business decisions.”
The questionnaires reach the target audience, with more than 750 demographic and global profiles included in the platform . Once generated, the results are organized and presented in a C-level style Malaysia Phone Number List report that includes the number of surveys completed, brand appeal, purchase drivers, demographic statistics and a summary of the most important findings. It can be downloaded in PowerPoint, allowing users to compare key metrics and make a quick and informed decision. One of the most exciting features available within PowerPack and PowerConcept is the heatmaps feature, which pinpoints what consumers like and don't like for true analytics optimization.
Respondents answer a series of questions based on various images of the product's packaging and users understand which aspects of a product are most attractive to the public. «About 95% of our everyday purchasing decisions are subconscious, spontaneous and made in the blink of an eye. The presentation of the product is the first point of contact that the brand has with the consumer and if it does not manage to stand out within this competitive environment, we have a problem," said Natacha Lerma. “Brands have never had such a powerful way to connect directly with consumers, and yet not many are taking advantage. There is great value in being agile and tailoring packaging, messaging and products to the consumer based on their real-time feedback. “With PowerSuite, we are helping customers quickly and seamlessly gain consumer insights to make crucial business decisions.”